The Genesis: UFI Asia Pacific Conference in Macau
In March 2024, the UFI Asia Pacific Conference in Macau marked the beginning of a transformative journey. UFI introduced Snapsight, an AI-powered insights tool developed by Gevme, to enhance the attendee experience. This conference, organized by the Macau Fair & Trade Association, attracted nearly 300 delegates from 20 countries and regions, setting the stage for AI integration in UFI events.
The European Leap: AI Takes Center Stage
Fast forward to June 2024, and the UFI European Conference in Zurich demonstrated how Snapsight had evolved from a novel addition to an integral component of UFI events. What was once an experiment has now become a standard feature, seamlessly integrated into every aspect of the conference.
Event Overview :
Behind the Scenes: Simplicity Meets Sophistication
Intuitive Setup: A Testament to User-Friendliness
One of the most remarkable aspects of this year’s implementation was the intuitive nature of Snapsight’s setup. The UFI tech team, impressed by the platform’s user-friendly interface, took the initiative to incorporate Snapsight’s key takeaways into the mobile application themselves. This not only streamlined the process but also demonstrated the platform’s ease of use, even for those not directly involved in its development.
No-Code, No-Fuss Integration
The mobile app integration was achieved without any coding or complex technical procedures. This “no code, no tech integration” approach allowed for a swift and hassle-free implementation, saving valuable time and resources.
AI as the Co-Host: A New Era of Event Management
Snapsight has seamlessly become part of UFI’s event programming and Standard Operating Procedure (SOP). Its real-time insights complemented the diverse program, which included main-stage sessions, breakout discussions, and specialized summits like the Event Director Summit.
The Organizer Experience: In Their Own Words
The integration of Snapsight into the UFI European Conference received positive feedback from both organizers and attendees. Nick Dugdale-Moore, Regional Director – Europe at UFI, shared his experience:
The Ripple Effect: Insights Beyond the Event
The post-event report generated by Snapsight has become a valuable tool for UFI’s strategic planning. It provides deep insights into session key takeaways and sentiment analysis, complementing UFI’s commitment to making all sessions available for members and conference participants.
Looking Ahead: The Future of AI in Exhibitions
As UFI continues to pioneer the integration of AI in the exhibition industry, its partnership with Gevme and Snapsight stands as a clear example of the power of innovation. The journey from the Asia Pacific to the European conference demonstrates not just the adoption of technology, but a fundamental shift in how events are experienced and managed.
“I was very happy to introduce Snapsight into the European Conference. It was really easy to integrate into our mobile app which I think made all the difference. As opposed to delegates having to navigate to a separate platform, they could check out the highlights instantly in the app. The onsite team were very professional and made my job onstage easy.”