At the forefront of the digital economy’s evolution, ATxEnterprise, part of Asia Tech x Singapore (ATxSG), stood out as a vibrant nexus for over 22,000 tech professionals from 110 countries. Organized by Informa Tech at the expansive Singapore EXPO, this event was a melting pot of ideas and innovations, featuring more than 900 exhibitors, 180 start-ups, and 500 speakers across 200+ hours of content.
Managing a Multitude of Innovations
With five main stages and over 400 sessions, including a comprehensive AI summit, ATxEnterprise faced the colossal task of ensuring seamless management and engagement. The diverse array of sessions—from Broadcast and Media Tech to ICT and Commercial AI—demanded a sophisticated, yet user-friendly solution to manage content and enhance attendee interactions.
Snapsight, an AI-powered platform developed by Gevme, was implemented to transform the event experience.
Seamless Deployment Across Complex Venues
Cherry Lau, Conference Producer for ATxSG, managed the integration of Snapsight, an AI-driven platform designed to enhance event dynamics. She reflected on the deployment process,
Enhancing Real-Time Engagement and Insight Capture
Snapsight transformed the way information was delivered and consumed at ATxEnterprise. Cherry Lau praised the platform’s real-time capabilities,
“The ability to make real-time updates to session titles, descriptions, and schedules was beneficial. This ensured that any last-minute changes were promptly reflected, keeping attendees informed and reducing confusion.”
She continued to highlight the unique features that enriched the attendee experience,
“The feature that allowed us to capture and display key takeaways from each session was a highlight. It provided attendees with concise and impactful summaries, enhancing their learning experience. These key takeaways were presented using emojis to capture audience attention, and the auto-scroll feature eliminated the need for manual scrolling by the AV team when displayed on screen.”
Operational Efficiency and Attendee Satisfaction
The integration of Snapsight not only streamlined event management but also significantly improved attendee engagement. Cherry Lau noted, “Snapsight had a significant positive impact on event operations and attendee engagement. Operationally, Snapsight allows organizers to easily capture insights for multiple stages and download them effortlessly for post-event reports.”
Moreover, the simplicity of the system proved to be a major advantage for both organizers and attendees.
“Additionally, the platform is user-friendly, we did not have to spend much time learning how to use it, “Lau added. Attendees also enjoyed a frictionless experience, “Attendees were able to join sessions easily without downloading another app; all they had to do was scan a QR code to access the takeaways.”
Recommendation and Future Outlook
Cherry Lau strongly recommends Snapsight for any event, large or small. “The platform’s ease of use and positive impact on both event operations and attendee engagement make it an excellent choice for event management,” she affirmed.
A Blueprint for Future Events
The successful integration of Snapsight at ATxEnterprise 2024 sets a new standard for event technology. This case study not only showcases Snapsight’s capabilities but also serves as a blueprint for future events aiming to leverage technology for enhanced efficiency and engagement. As the event industry continues to evolve, Snapsight stands out as a pivotal tool in the arsenal of any forward-thinking event organizer.
“Deploying Snapsight across all 5 stages was remarkably straightforward. The platform’s setup process is well-designed, with clear instructions and minimal technical requirements.”