
Introduction:
In August 2024, the Thailand Convention & Exhibition Bureau (TCEB) brought together industry leaders, innovators, and MICE professionals for their anticipated “Model ไมซ์ใหม่” workshop at the Chatrium Grand Bangkok. This two-day event was designed to drive innovation and shape the future of Thailand’s MICE industry.
The workshop’s objectives were ambitious – fostering collaboration, sharing industry expertise, and developing new strategies for growth. With presentations and discussions primarily in Thai, TCEB needed a solution that would enable real-time understanding for their international participants while maintaining the natural flow of communication.
Bridging the Language Divide
Traditional approaches to multilingual events often relied on costly simultaneous interpreters or delayed translations, which could disrupt the natural flow of discussion and limit spontaneous interaction. TCEB sought a more innovative solution that would preserve the workshop’s dynamic nature while ensuring seamless communication across language barriers.
A Multilingual Solution
TCEB partnered with Snapsight to implement an AI-powered solution that transformed how participants experienced the workshop. Snapsight’s unique capabilities include:
- Real-Time Thai Audio Processing: Snapsight seamlessly captured and transcribed the spoken Thai language during the workshop sessions.
- Instant Translation: The platform translated the generated takeaways into over 30 languages, making the content accessible to a wider audience.
- Idea Cloud Visualization: Key concepts and themes were visually represented in dynamic idea clouds, further enhancing understanding across language barriers.
- QR Code Accessibility: Attendees could easily access the translated summaries and idea clouds by scanning a QR code on their mobile devices.

Seamless Integration and Support
The Snapsight team worked closely with TCEB to ensure a smooth integration of the technology into the workshop’s infrastructure. This involved:
- Pre-event testing and optimization: Ensuring accurate Thai language processing and translation quality.
- Onsite technical support: Providing assistance to attendees in accessing and utilizing Snapsight’s features.
- Real-time monitoring: Tracking the platform’s performance and addressing any potential issues promptly.
Data-Driven Impact:
- Increased Accessibility: Snapsight enabled attendees from diverse linguistic backgrounds to fully engage with the workshop content.
- Enhanced Knowledge Sharing: Real-time translation facilitated cross-cultural understanding and collaboration.
- Improved Attendee Satisfaction: Participants praised the ease of access to multilingual information, expressing greater satisfaction with the overall workshop experience.
By leveraging Snapsight’s AI-powered multilingual capabilities, TCEB successfully broke down language barriers at the “Model ไมซ์ใหม่” workshop. This innovative approach fostered greater inclusivity, facilitated knowledge sharing, and enhanced the overall attendee experience.

A New Standard for International Events
The successful implementation at TCEB’s workshop demonstrated how the right technology can transform multilingual professional gatherings. By breaking down language barriers while maintaining professionalism and efficiency, Snapsight’s solution proved that inclusive communication doesn’t have to compromise event quality or flow.